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Athenian Nail Spa & Bar Invetment Structure

1. Overview of the Investment Structure

At Athenian Nail Spa & Bar, we pride ourselves on a unique and balanced investment approach that we believe sets the foundation for sustainable growth and mutual success. Our three-pronged investment structure is designed to foster a harmonious partnership between the very technicians who deliver our services, the strategic financial backing of private equity, and the operational and brand strength of Athenian Holdings, Inc.

A Rich Legacy: Athenian Nail Spa & Bar was formerly under the umbrella of Fresh Hospitality, a testament to our brand’s strength and appeal in the market. However, in the wake of post-COVID challenges, we saw an opportunity to redefine our direction and took the decisive step to return to private ownership. Today, the brand, its intellectual properties, and the cutting-edge software that powers our operations are fully owned by Athenian Holdings, Inc. This transition not only solidified our autonomy but also reinforced our commitment to innovation and excellence.

A Balanced Partnership: Our investment structure is meticulously crafted to ensure that each stakeholder – be it a technician, a private equity investor, or the brand itself – plays a pivotal role in our collective success. By distributing equity evenly across these three pillars, we ensure that every decision, every strategy, and every success is a shared one. It’s a model that promotes accountability, fosters commitment, and drives unparalleled growth.

The Athenian Promise: As we chart our path forward, our commitment remains unwavering: to offer exceptional services, to provide unmatched opportunities for our technicians and investors, and to solidify our position as an industry leader. With the backing of Athenian Holdings, Inc., we’re not just poised for growth; we’re defining the future of the spa industry.

2. Technician Investors (33%)

Introduction:

Technicians are the heart and soul of Athenian Nail Spa & Bar. Their expertise, dedication, and passion are what drive our brand’s reputation and customer satisfaction. Recognizing their invaluable role, we’ve introduced an innovative ownership model that allows our technicians to be more than just employees; they become stakeholders. This not only fosters a profound sense of commitment but also ensures that the quality of service remains consistently exceptional.

Benefits:

  • Sense of Ownership: As stakeholders, technicians are intrinsically motivated to uphold the brand’s standards, ensuring every client receives top-tier service.

  • Increased Earnings Potential: With a stake in the business, technicians stand to benefit directly from the spa’s profitability, leading to potential earnings beyond their regular compensation.

  • Voice in Operations: Ownership brings influence. Our technician investors have a say in key operational decisions, ensuring that their insights, drawn from hands-on experience, shape the spa’s direction and offerings.

Investment Mechanism:

  • Investment Flexibility: Technicians can choose their level of investment, allowing them to become stakeholders at a capacity they’re comfortable with.

  • Transparent Equity Distribution: The equity a technician receives is directly proportional to their investment, ensuring fairness and clarity in ownership stakes.

  • ROI Expectations: As the spa grows and profits, technician investors can expect a competitive Return on Investment, with dividends distributed based on their equity stake.

3. Private Equity & Strategic Growth Partners (33%)

Introduction:
Technicians are the heart and soul of Athenian Nail Spa & Bar. Their expertise, dedication, and passion are what drive our brand’s reputation and customer satisfaction. Recognizing their invaluable role, we’ve introduced an innovative ownership model that allows our technicians to be more than just employees; they become stakeholders. This not only fosters a profound sense of commitment but also ensures that the quality of service remains consistently exceptional.

Benefits:

  • Sense of Ownership: As stakeholders, technicians are intrinsically motivated to uphold the brand’s standards, ensuring every client receives top-tier service.

  • Increased Earnings Potential: Beyond their average earnings, which gradually increased from $58K in 2015 to $85K in 2019, technicians with a 5% stake in the business could have seen additional earnings from the spa’s profits. For instance, in 2019, a 5% stake would have yielded an additional $16,720 (5% of $334,400 profit). This model showcases the potential for technicians to significantly boost their annual earnings.

  • Voice in Operations: Ownership brings influence. Our technician investors have a say in key operational decisions, ensuring that their insights, drawn from hands-on experience, shape the spa’s direction and offerings.

Investment Mechanism:

  • Investment Flexibility: Technicians can choose their level of investment, allowing them to become stakeholders at a capacity they’re comfortable with.

  • Transparent Equity Distribution: The equity a technician receives is directly proportional to their investment, ensuring fairness and clarity in ownership stakes.

  • ROI Expectations: As the spa grows and profits, technician investors can expect a competitive Return on Investment. For example, in the period between 2015 and 2019, the spa’s profits varied between 19.5% and 21.2% of the total sales, leading to substantial dividends for stakeholders.

4. Brand Contributions & Investments (33%)

Introduction:

At the heart of Athenian Nail Spa & Bar lies a brand deeply committed to the success of every location. Our ethos is rooted in collaboration, innovation, and unwavering support. Through strategic operational and financial contributions, we ensure that each spa not only meets but exceeds the expectations of its clientele, while also achieving its business objectives.

Operational Contributions:

  • Contract Expertise: Our seasoned team brings to the table a wealth of experience in contract negotiations. This ensures that every location benefits from optimal terms, be it with property leases, vendor agreements, or strategic partnerships.

  • Marketing Excellence: Athenian Brands boasts a dedicated marketing arm that crafts bespoke campaigns to elevate brand presence, drive customer engagement, and foster loyalty. From captivating digital campaigns to local community outreach, we ensure a holistic marketing approach.

  • Financial Management: A robust financial backbone is essential for any business. Our expert accounting team oversees financial operations, ensuring transparency, compliance, and timely financial reporting.

  • End-to-End Support: Beyond the aforementioned, our support encompasses a wide array of services, including training, software solutions, customer relationship management, and more, ensuring that each location operates seamlessly.

Financial Contributions:

  • Harnessing Pre-launch Revenues: Recognizing the potential of every new spa location, we strategically channel pre-launch revenues, such as from membership & founder pass pre-sales, back into the business. This ensures a robust launch and sets the stage for sustained success.

  • Community Engagement & Funding: We believe in the power of community. Our crowdfunding initiatives, complemented by generous donations, play a pivotal role in enhancing the spa experience, introducing innovative services, and ensuring infrastructural excellence.

  • Ongoing Financial Commitment: Our financial involvement is continuous and dynamic. We’re consistently on the lookout for opportunities to reinvest, be it in technology upgrades, service enhancements, or staff development, ensuring that Athenian Nail Spa & Bar remains at the forefront of the industry.

5. Investment Security & Projections

5. Investment Security & Projections

Risk Management:

In the dynamic world of business, ensuring the security of investments is paramount. At Athenian Nail Spa & Bar, we’ve implemented a multi-faceted approach to risk management:

  • Insurance Coverage: Comprehensive insurance policies are in place to safeguard against unforeseen events, ensuring that the business and its investments remain protected against potential liabilities.

  • Diversified Revenue Streams: Our business model isn’t reliant on a single revenue source. From membership subscriptions to a-la-carte services, product sales to special events, our diversified revenue streams ensure consistent cash flow and reduce financial vulnerabilities.

  • Proven Business Model: Our track record speaks volumes. With a history of successful operations, backed by the expertise of Athenian Brands, we’ve honed a business model that’s resilient, scalable, and adaptable to market dynamics.

Financial Projections:

For potential investors, understanding the financial trajectory of their investment is crucial. At Athenian Nail Spa & Bar, our projections are rooted in data and informed by industry trends:

  • Growth Potential: As the spa and wellness industry continues its upward trajectory, we’re poised to capture a significant market share, driven by our unique offerings and brand reputation.

  • Revenue Forecasts: Based on our current performance metrics, expansion plans, and market analysis, we project robust revenue growth in the coming years.

  • Profit Margin Insights: Our operational efficiencies, combined with strategic pricing and cost management, position us to achieve healthy profit margins. Potential investors can anticipate competitive returns on their investments, further solidified by our commitment to continuous improvement and innovation.

6. Getting Started

Embarking on an investment journey with Athenian Nail Spa & Bar is a straightforward process. We’ve streamlined the steps to ensure clarity and ease for potential investors. Here’s a step-by-step guide to kickstart your investment journey with us:

1. Initial Inquiry:

Reach out to our dedicated investment team to express your interest. You can do this by filling out the form below or contacting us directly via [email protected] or 606-515-7281.

2. Documentation Review:

Once we receive your inquiry, we’ll provide you with an Investor Information Packet. This comprehensive document offers insights into our business model, financials, and other pertinent details. Reviewing this will give you a clearer understanding of the investment landscape.

3. Schedule a Consultation:

After you’ve had a chance to review the information, schedule a phone consultation with our investment team. This is an opportunity to ask questions, discuss specifics, and get a deeper understanding of the opportunity at hand.

4. Due Diligence:

We believe in transparency. As part of the investment process, we’ll provide you with access to relevant financial statements, operational reports, and other necessary documentation to conduct your due diligence.

5. Finalizing the Investment:

Once you’re ready to proceed, we’ll guide you through the investment paperwork, ensuring all legal and financial protocols are adhered to. Our team will be on hand to assist with any queries or clarifications.

6. Welcome Aboard:

With the formalities completed, you’ll officially be a part of the Athenian Nail Spa & Bar family. We’ll keep you updated with regular reports, meetings, and insights, ensuring you’re always in the loop.

The information provided by this calculator is for reference and estimation purposes only and should not be considered as an indication of actual profitability. The calculations are based on current market lease rates, historical data on salon performance, and other key economic indicators specific to the prospective site locations. The profit results are presented net of Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). This tool does not account for all financial factors and risks involved in running a salon business. Prospective investors are encouraged to conduct their own due diligence and consult with financial advisors before making investment decisions.