
Rutherford County
Smyrna, TN


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- Columbia, TN, in Maury County, has a population of 45,792 (9.8% increase since 2020) with a median income of $50,892.…
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Smyrna, TN: A Demographic and Economic Overview
Smyrna, TN, is a vibrant town in Rutherford County, reflecting steady growth and a promising economic landscape:
- Population Growth: A robust 6.5% increase from April 2020 to July 2022, with a current population of 56,516, indicating Smyrna’s consistent growth and potential for further development.
- Median Household Income: At $70,879, the income level suggests a community with solid consumer spending capability.
- Educational Attainment: A well-educated base, with 90.0% high school graduates and 25.8% holding a bachelor’s degree or higher, pointing to a capable workforce and a market for diverse services.
- Housing Market: A balanced housing market with a 55.5% owner-occupied housing rate and a median home value of $239,100, showing the area’s affordability and appeal.
- Diverse and Inclusive: A multicultural community with White alone at 68.3%, Black or African American alone at 17.4%, and Hispanic or Latino at 12.3%, contributing to a diverse cultural environment.
- Economic Indicators: A civilian labor force participation rate of 73.6% and a poverty rate of 11.9% reflect the town’s economic activity and challenges.
- Business Landscape: A supportive business environment with 797 employer firms as of 2017, indicating a thriving local business sector.
- Connectivity: An average commute time of 27.3 minutes suggests reasonable accessibility for residents to the greater Nashville metropolitan area.
- Retail Sales: Strong retail sales with total retail sales of $609,846,000 in 2017 and per capita sales of $12,204, signaling a robust retail environment.
- Land Area: The town’s land area of 33.03 square miles supports a population density of 1,606.9 per square mile as of 2020, reflecting efficient growth and development.
This profile positions Smyrna as an appealing destination for business investment, with a growing population, a strong sense of community, and a dynamic local economy. The town’s demographic trends and economic indicators suggest it is a fertile ground for new business opportunities, particularly those catering to a diverse and engaged consumer base.

- Population (2022): 56,516
- Population Growth (2020-2022): 6.5%
- Median Household Income: $70,879
- Persons under 18 years: 25.2%
- Persons 65 years and over: 9.6%
- Female persons: 50.6%
- White alone: 68.3%
- Black or African American alone: 17.4%
- Asian alone: 5.0%
- Hispanic or Latino: 12.3%
- Owner-occupied housing rate: 55.5%
- Median value of owner-occupied housing units: $239,100
- Median gross rent: $1,199
- Households: 19,022
- Persons per household: 2.74
- High school graduate or higher: 90.0%
- Bachelor’s degree or higher: 25.8%
- Veterans: 2,895
- Foreign born persons: 12.2%
- Households with a broadband Internet subscription: 91.4%


- Persons without health insurance: 12.6%
- In civilian labor force: 73.6%
- Total retail sales (2017): $609,846,000
- Total retail sales per capita (2017): $12,204
- Mean travel time to work: 27.3 minutes
- Persons in poverty: 11.9%
- Population per square mile (2020): 1,606.9
Potential Salon Locations in Rutherford County, TN
The Shops of Lee Village
Rutherford County, TN
Property Management: Crossman & Company
Leasing Agent: Melody Holley


1640 Lee Victory Pky
- Development Type: Established neighborhood center with a focus on retail and service offerings.
- Commercial Offering: 76,932 SF of gross leasable area, anchored by a prominent Publix supermarket, catering to a variety of retail, restaurant, and medical services.
- Lease Details: Competitive rental rates ranging from $16.00 to $18.00/SF/YR on a Triple Net (NNN) lease basis, with available spaces ranging from 1,050 SF to 3,150 SF for a term of 5 years.
- Construction Timeline: Built in 2008, The Shops of Lee Village offer modern facilities with immediate occupancy available.
- Strategic Location: Interstate visibility from I-24 and less than three miles from the Nissan Assembly Plant, which employs approximately 8,000 workers, ensures a steady flow of potential customers. The center enjoys a frontage of 1,598’ on Almaville Rd with combined traffic counts of 19,131 CPD.
- Community Design: A Publix-anchored neighborhood center that provides a convenient shopping experience with easy access to Interstate 24. The center’s design promotes a community-friendly atmosphere with ample parking of 545 spaces and is situated in Rutherford County, the second fastest-growing county in Tennessee.
- Additional Amenities: The property features a pylon sign for increased visibility and is located at a signalized intersection, enhancing accessibility and safety for visitors.
630 W Burton St
Rutherford County, TN
Property Management: Adventure Park Realty
Leasing Agent: April Cashion
- Strategic Positioning: High-traffic area with visibility near major thoroughfares, ensuring a steady flow of potential clients.
- Available Space: 2,880 SF on the 1st floor, fully built out for immediate office use.
- Lease Terms: Offered at $20.88/SF/YR for a 3-year term, under a Triple Net (NNN) lease.
- Space Use: Office space, ready with full build-out including 10 private offices, a large conference room, and more.
- Property Highlights:
- Type: Former real estate office, ideal for professional services.
- Leasable Area: Entire 1-story building of 2,880 SF.
- Parking: 20 surface parking spaces available.
- Accessibility: 24-hour access with central heating and DDA compliance.
204 Battalion Blvd
Rutherford County, TN
Property Management: SK Park Properties
Leasing Agent: Seongkeun Park
- Strategic Positioning: Situated in Murfreesboro’s retail growth area, this space is set to draw in traffic alongside King Tiger Martial Arts.
- Available Space: Ranges from 1,600 to 4,000 SF on the 1st floor, with a customizable layout for retail.
- Lease Terms: Negotiable lease at $30.00/SF/YR, Triple Net (NNN), starting March 2025.
- Space Use: Suitable for retail, exclusive of utilities and property expenses.
- Property Highlights:
- Type: New, build-to-suit retail opportunity.
- Leasable Area: Part of an 8,220 SF property.
- Parking: Sufficient with a 6.2/1,000 SF ratio.
- Construction: Scheduled for Q2 2024.

Contact Us
Interested in learning more about Athenian and how you can help bring our concept to your area? Send us a quick message and we’ll get back to you soon with more information!
Other Prospective Athenian Nail Spa & Bar Locations in TN!

The information provided by this calculator is for reference and estimation purposes only and should not be considered as an indication of actual profitability. The calculations are based on current market lease rates, historical data on salon performance, and other key economic indicators specific to the prospective site locations. The profit results are presented net of Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). This tool does not account for all financial factors and risks involved in running a salon business. Prospective investors are encouraged to conduct their own due diligence and consult with financial advisors before making investment decisions.